WITH SMARTPHONE MARKET DETERIORATING, WILL APPLE MOVE INTO MEDIA?

Sparta Report | 4/30/2018 | Staff
dewbydewby (Posted by) Level 4
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The world’s most valuable public company releases its latest results on Tuesday and has no doubt, once again, sold billions of dollars worth of iPhones. But as the iPhone ages, it’s increasingly clear that Apple is looking for new sources of revenue, and Smith is part of that effort.

Big tech is moving into content production and distribution. For three years, the company has been hiring from the design and luxury industries – including top executives like Paul Deneve, the former CEO of Yves Saint Laurent, and Angela Ahrendts, the former CEO of Burberry.

Iovine - Dr - Dre - Nine - Inch

It hired or consulted with Iovine, Dr Dre and Nine Inch Nails’ Trent Reznor after Apple acquired Beats By Dre in a $1bn acquisition and briefly repurposed them for the launch of Apple Music, which has now gained 36 million subscribers and is poised to overtake its music streaming rival Spotify in the US.

Rumors have even circulated that Apple...
(Excerpt) Read more at: Sparta Report
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