A Brief History of Louisville’s Bourbon and Beyond

TVOvermind | 4/21/2018 | Jennifer Borama
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Everyone knows that Kentucky is the world’s bourbon capital. What better way is there to celebrate this recognition other than to do it festival style? That’s exactly what Louisville will be doing for the second year in a row this year with the Bourbon & Beyond Festival. This festival is a celebration of all things bourbon and everything good that comes along with it—music, food, and company. The festival attracts some of the biggest names in music and draws in thousands of people from all walks of life to enjoy a weekend full of bourbon.

The festival just started last year and was a concept derived from other successful festivals such as the Rock on the Range, Carolina Rebellion, and Epicenter. What all these festivals have in common is Danny Wimmer, the former record executive at labels including Epic, Atlantic, and Flawless/Geffen. He left that business in order to get into the business of music festivals. With his new production company, DWP or Danny Wimmer Presents, they came up with a bourbon-inspired festival to create an expansion of the experiences and cultures that are typical with festivals. Wimmer wanted to push the boundaries that put music, food, and spirits together in festivals. This meant that they needed to somehow make the festival experience better altogether—starting with better foods and better bourbons.

Concept - Execution - Amount - Work - Wimmer

It’s a simple enough concept, but the execution of it required a tremendous amount of work. Wimmer teamed up with Fred Minnick and Edward Lee for the task. Minnick is an authority when it comes to bourbon, and Lee...
(Excerpt) Read more at: TVOvermind
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