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April 20, recognized among marijuana users as the international holiday of 4/20, falls on a Friday this year, which turns out to be the perfect release date for Fox Searchlight’s “Super Troopers 2,” the long awaited sequel to the 2001 stoner-movie classic “Super Troopers.” It will open wide on 2,400 screens.
“Fox Searchlight chose 4/20 as the release date,” director Jay Chandrasekhar says. “It tested better than any of the movies we’ve ever made before. There’s real enthusiasm at Fox over this film.”
Case - Stoner - Movies - Waves - Acceptance
That’s not often the case with so-called stoner movies, which have endured waves of acceptance and industry reticence over the years. But now with marijuana legalization in full swing in nine states, including California, have the studios come around to stoking that market again like Cheech & Chong did during the decriminalization wave of the ’70s with “Up in Smoke” and several sequels into the ’80s?
Forty years ago, “Up in Smoke” lit up screens with its slapstick version of the stoner life. Cheech Marin and Tommy Chong were a standup comedy team who’d had success with a number of albums on Lou Adler’s Ode label. Adler and the duo teamed up on “Up in Smoke,” with Chong taking over the director’s chair during the film’s production. The zany movie laid out the blueprint for what would become the modern stoner comedy: two male friends, one more stoned than the other, go on some sort of quest as they thumb their noses at authorities, meet off-the-wall characters and do various drugs.
Became - Biggest - Crowdfunded - Movie - Campaign
How 'Super Troopers 2' Became the Biggest Crowdfunded Movie Campaign After 'Veronica Mars'
“Up in Smoke” was a huge success for Paramount (it made $44.4 million in 1978, $165 million in 2018 dollars) and earned Marin and Chong a number of sequels — “Next Movie” (1980), “Nice Dreams” (1981), “Things Are...
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