Netflix Launches Short Video Previews on Mobile

MakeUseOf | 4/20/2018 | Dave Parrack
TwiztedGurl (Posted by) Level 3
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Anyone who has watched Netflix on their TV recently will be familiar with its preview videos. These give you an instant indication of what a movie or show is about, allowing you to make an informed decision as to whether to watch it in an instant.

After introducing video previews to the TV interface in 2017, Netflix is now bringing them to its mobile apps too. And rather than just port the previews over from the TV app, Netflix has built them from the ground up to ensure that they’re mobile friendly.

Netflix - Video - Previews - Seconds - Format

Netflix’s new mobile video previews are all around 30 seconds long, and presented in a vertical format. The short length means you can watch them in their entirety without getting bored, and the format means you don’t have to turn your phone to watch them.

The previews occupy their own separate space on Netflix’s mobile app. And they’re presented like a slideshow so you can easily choose which one(s) to play and which to bypass. After watching one you can tap to play the piece of content or add it to your list.

Netflix - Thinking - Previews - Netflix - Media

Netflix explained the thinking behind the mobile previews on the Netflix Media Center, saying:

“Years of testing has made it clear that...
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