Social media slams Heineken for 'racist' commercial that sees a barman slide a low calorie beer past black people, into the hands of a fair-skinned woman who turns to talk to white men - then ends with the slogan 'sometimes, lighter is better'

Mail Online | 3/26/2018 | Anneta Konstantinides For
KimmyPoo (Posted by) Level 3
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Heineken has come under fire for a recent commercial with the slogan 'sometimes lighter is better' that many, including Chance the Rapper, are calling 'terribly racist'.

Chance, 24, tweeted a clip to the commercial, which features a bartender sliding a bottle of Heineken's light beer to a woman looking down sadly at a glass of wine.

Bottle - Man - Bar - Guitar - Player

The bottle passes a black man sitting at the bar, a black guitar player, and a black model before landing on the woman's table.

'Sometimes lighter is better,' the slogan reads as the commercial ends with the woman laughing along with two white men.

Chance - Twitter - Heineken - Ad - Sunday

Chance took to Twitter to call out the Heineken ad on Sunday, bringing it to the attention of many of his fans.

'I think companies are purposely putting out noticeably racist ads so they can get more views,' he tweeted on Sunday.

'And - Ta - Tho - 'sometimes - Lighter

'And that s**t racist/bogus so I guess I shouldn't help by posting about it. But I just gotta say tho. The 'sometimes lighter is better' Heineken commercial is terribly racist omg.'

Chance told his followers that he wasn't telling them to boycott or 'go off' on Heineken.

Consumers - Tweeters - Freelancers - S**t

'I'm just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s**t,' he wrote.

'Like I didn't wanna tweet about it so bad but its like how can u not.'

Chance - Tweet - Ad - Likes - Claiming

Chance's original tweet about the ad received nearly 10,000 likes, with some claiming that the rapper...
(Excerpt) Read more at: Mail Online
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