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BY: David Rutz
The Chief Technology Officer of Barack Obama's 2012 re-election campaign told "PBS Newshour" after Obama's win that he didn't "necessarily know if it's creepy" how much data the campaign was able to collect.
Facebook - Fire - Week - Data - Firm
Facebook is currently under fire after acknowledging last week that data firm Cambridge Analytica harvested information from 50 million Facebook users without their consent. The firm was later hired by President Donald Trump's 2016 campaign.
While the news has drawn outrage from Democrats, an Obama campaign alumna said this week that Facebook knew of the team exploiting user data in 2012 to help the campaign's outreach and let it go on since "they were on our side."
CTO - Harper - Reed - Ways - Facebook
CTO Harper Reed said in 2013 that it was important to find ways for Facebook users to influence their friends to support Obama because it "was more genuine."
"How important were Twitter, Facebook, and Instagram to the campaign?" host Laura Ashburn asked.
Versus - Lot - Things - Toys - People
"It's really interesting to look at 2008 versus 2012, because in 2008, a lot of these things were just starting…they were new toys," he said. "As more people use these, as more people, America starts using these, they're incredibly important, as you can imagine."
"And are they important because when you get friends, followers on Facebook or Twitter or Tumblr, amplifying the campaign's message, is that better than hearing it from a politician?" Howard Kurtz asked.
Reed - Share - Friends - Facebook
"I think it's more genuine," Reed said. "Like if I share to you, and we're friends on Facebook, then you listen to what...
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