Fitbit built its fitness tracking business on the concept of counting steps. But here’s the thing: Knowing how far you’ve walked in a day is great, but it’s far from a complete picture of your overall health. Fancy smartwatches that “do it all” like it’s premier smartwatch, the Fitbit Ionic for $300 are often expensive and can be excessive in the number of applications they offer, and bothersome in the time needed to constantly change the watch.
This description also fits the Apple Watch and other GPS-enabled fitness bands. But today, Fitbit released a new product that might finally get at what people really need: A (relatively) low-cost, wear-it-forever smartwatch that does more than count steps. It logs your workouts, your sleep, and your heart rate. It’s 39 mm in width (the Apple Watch comes in two sizes 38 and 42 mm) and is, according to the company, the lightest metal smartwatch on the market today. And it’s just $200.
Company - Goal - Smartwatch - Masses - People
The company’s goal in creating the new smartwatch was to appeal to the masses: Those people who aren’t obsessive about counting their steps and could probably do without a life tracker attached to...