New $200 Fitbit Versa undercuts Apple Watch on size and price

CNET | 3/13/2018 | Scott Stein
TimHyuga (Posted by) Level 3
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Fitbit Versa is the company's third attempt at a full-on smartwatch, and the company may have finally nailed a good design at a really good price. It's fully compatible with all of the apps designed for its more expensive predecessor, the Fitbit Ionic, which debuted just five months ago. The Versa arrives in April for $200 (£200, AU$300) -- that's $50 less than the entry-level Apple Watch.

The Versa will release alongside the Fitbit Ace, a new $100 (£80, AU$130) fitness tracker that's designed for kids.

Versa - Fitbit - Hopes - Company - Name

It's the Versa, however, that Fitbit is pinning its hopes on. The company, which made its name on fitness trackers and step counters, has been struggling with a sagging stock price after a soft holiday sales quarter. Apple, meanwhile, continues to gobble up market share as consumers turn to smartwatches.

I had two thoughts after reviewing Fitbit's first smartwatch, the Ionic, that launched last year: It would be better if it were less expensive and wasn't quite so bulky.

Fitbit - Versa - Thinner - Ionic - Fitbit

That's exactly what the Fitbit Versa is: A thinner, less expensive Ionic. It's also Fitbit's strongest counterpunch to the aforementioned Apple Watch. And it happens to look almost exactly like the late, great Pebble Time smartwatch I reviewed a few years ago -- the startup darling that Fitbit purchased in December 2016.

Watch this: Fitbit Versa is the Apple Watch's strongest competition,...

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That's not a bad thing: In fact, maybe it's the best thing. The four-day battery life of the Versa, and its solid list of features -- heart rate monitoring, 50 meter water resistance, on-board music storage, compatibility with hundreds of watchfaces and apps -- make it sound like the best all-around Fitbit to date.

GPS - Ionic - Time - Watch

It lacks the GPS of the Ionic, but in my brief time with the watch it also seems more comfortable...
(Excerpt) Read more at: CNET
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