In Oscars Twitter ad, prominent women declare #HereWeAre

CNET | 3/4/2018 | Leslie Katz
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"Wrinkle in Time" director Ava Duvernay is one of the women looking into the camera to say #HereWeAre.

With the Academy Awards typically one of the most tweeted events of the year, Twitter itself hopes to get in on the momentum Sunday with a TV spot that resurfaces a hashtag born to spotlight women's visibility (or lack thereof) in the tech industry.

Hashtag - HereWeAre - Year - Group - Leaders

That hashtag, #HereWeAre, first appeared late last year to announce a group of female leaders scheduled to hit Twitter's 2018 CES stage for an event focused on women in tech. The event grew out of an earlier tweet from Twitter Chief Marketing Officer Leslie Berland, who urged CES to #changetheratio after noting the lack of women slated for keynote speeches.

Sunday's artsy black and white TV spot, Twitter's first Academy Awards television ad, leverages #HereWeAre as part of a broader call for female empowerment. It features women's faces flashing across the screen as writer Denice Frohman recites one of her poems: "I heard a woman becomes herself the first time she speaks without permission … Say beautiful, and point to the map of your body. Say brave, and wear your skin like a gown … Say hero and cast yourself in the lead role."

Women - Screen - Poetry - Rolls - Actress

Women who appear on screen as the poetry rolls include actress, writer and producer Issa Rae and director Ava Duvernay, whose upcoming fantasy film, "A Wrinkle in Time," has a budget topping $100 million, making her the first black woman to direct a live-action film with coffers that large.

Other participants include Oracle executive Jennifer Renaud,...
(Excerpt) Read more at: CNET
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