The new normal! Female-led mattress company re-brands its king size as the 'Supreme Queen' in celebration of 'all women'

Mail Online | 2/28/2018 | Chloe Castleberry For
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One brand wants customers to know that a woman's place is in the bedroom - and anywhere else she wants to be.

Last week, Walmart announced the launch of its new startup Allswell - a 'design-centric' home brand that specializes in making shopping online for luxury mattresses and stylish bedding fast and fool-proof.

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And as part of the brand unveiling, the women-led company announced that it would be renaming its king-size mattress to the 'Supreme Queen in celebration of all women who deserve the highest honor'.

Proudly led by Allswell President Arlyn Davich, Allswell's launch campaign centers around a female-first mission to inspire and bolster the current women's movement.

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She said: 'Women aspire to have a beautiful, well-designed home and not just a comfortable mattress. Now women don't have to choose form or function and they can have it all in a few clicks.'

And to project the company's overall attitude toward having a 'well-designed' home, the company wanted to decide on a name that embodied its brand philosophy.

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So, after extensive conversations with shoppers, especially women, about how they wanted to feel at home - the brand decided on Allswell.

Arlyn said: 'We heard loud and clear that people craved the ability to feel that all is well in the world – both on the days when the stars aligned and through life's tougher moments. The name Allswell embodies that philosophy.'

Announcement - 'Supreme - Queen - Week

The announcement of the 'Supreme Queen' comes just a week...
(Excerpt) Read more at: Mail Online
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