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More intimate than text but easier to record than video, Facebook hopes voice could get people sharing more on its aging social network. And internationally where users may have to deal with non-native language keyboards, voice lets them speak their mind without a typing barrier.
Facebook is now testing Voice Clips as a status update option in India with a small percentage of users. First spotted by Abhishek Saxena, Facebook confirms the presence of the new feature to TechCrunch. A spokesperson tells us “We are always working to help people share and connect with their friends and family on Facebook in ways that are authentic to them. Voice Clips gives people a new medium through which to express themselves.”
Facebook - Years - People - Share - Content
Facebook has spent years struggling to get people to share more unique personal content on the app instead of generic news article links that audiences can find elsewhere like on Twitter. Original content broadcasting declined 21 percent year-over-year as of mid-2015, and was down another 15 percent as of mid-2016, The Information reported. Original content has shifted to Facebook’s Instagram, but also competitors like Snapchat with its immersive full-screen Stories.
The danger for Facebook is that it becomes a place for drab life events like people getting a new job, and mindless viral link sharing. Facebook has tried to combat this by prioritizing friends in the News Feed, downranking public and news publisher content, and introducing its own Facebook Stories feature. Yet still Facebook saw its first ever decline in U.S. & Canada daily active users in Q4 2017, losing 700,000 — though that was contributed to by new changes that demoted viral videos.
Voice - Clips - People - Share - Compelling
Voice Clips could let people share compelling, deeply personal content even if they’re home and not anywhere interesting, don’t have video capture or editing savvy, aren’t attractive on...
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