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After acquiring CrowdRise over a year ago to double down on fundraising for non-profits, GoFundMe is today taking the wraps off a new product that will supercharge the service.
CrowdRise by GoFundMe is a new version of the site that signifies the next step of development for GoFundMe, as it starts to work with larger organizations (and by association, larger campaigns and funding totals). It will let non-profits create campaigns more quickly, and follow them with better analytics, social media management and event planning tools.
Picture - GoFundMe - World - Ways - Online
The bigger picture for GoFundMe is that, in a world where there are relatively limited ways of monetising non-physical content online — others include advertising and subscriptions — it wants to build and dominate one of the notable and lucrative alternatives: donations — or as GoFundMe likes to describe it, the “giving layer of the internet.”
Non-profit organizations are a very lucrative part of that graph: according to the Chronicle of Philanthrophy in November 2017 (via Forbes), the largest non-profits generated $108 billion from private sources in the previous year, and digital platforms have become a major component of how that money is collected.
CrowdRise - GoFundMe - Nonprofits - Milestone - Layer
“CrowdRise by GoFundMe is designed to help nonprofits succeed, and it’s an important milestone as we continue to build the giving layer of the internet,” said Rob Solomon, CEO of GoFundMe, in a statement.
To date, GoFundMe has been one of the very big winners in the surge of fundraising services that have emerged online, leveraging the power of social media and the phenomenon of campaigns raising outsized money when they go viral. With a focus specifically on helping individuals collect money for good causes, GoFundMe has raised over $5 billion in donations for those using its platform.
Sea - Competitors - Funding - Platforms - YouCaring
But it faces a sea of competitors. They include other pure-play funding platforms like YouCaring (which itself recently picked...
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