Olympics Ratings Rise From 2018 Low; Down From 2014 On 2nd Sunday Of Games

Deadline | 2/19/2018 | Dominic Patten
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Almost all athletes talk about the thrill of being at the Olympics, but it truly must be extra thrilling for Canada’s Tessa Virtue and Scott Moir, especially after last night’s record-breaking performance.

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Streak - Gold - Winners - Silver - Winners

Going for a historic five-medal streak, the 2010 gold winners and 2014 silver winners brought some of the Rolling Stones’ “Sympathy for the Devil” to PyeongChang games on NBC’s Sunday primetime coverage. The Devil was clearly in the details, because the skating duo shattered their own record for a short program with 83.67 points. Which means Virtue and Moir are now well poised to take their second 2018 gold.

All of which also can flip around any notion of “Blame Canada” for NBC as the outlet’s coverage of the XXIII Winter Games pulled itself out of Saturday’s ratings low on Sunday. A long weekend probably didn’t hurt either as a combination of NBC and NBC Sports Networks’ coverage delivered an 11.8/20 in metered market results for the second Sunday of the South Korean set games.

% - Numbers - Low - February - Silver

That’s up 13% in the early numbers from the previous low of February 17 to perch as the silver medal of lowest rating of official competition of the PyeongChang games so far. But, in an Olympics that has seen NBC stuck at an 8% decline overall from 2014, a rise is a rise and a win is a win if you get it.

In that view, let’s pull back the focus a bit and take into account the other sporting competition of the Daytona 500 earlier in the day on Fox and the NBA All-Star Games on TNT and TBS last night. Results for the Charlize Theron-kicked-off car race haven’t cross the ratings finish line yet but the tight Team LeBron 148-145 victory over Team Stephen...
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