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The Chinese company Alibaba owns an entertainment division and a streaming platform called Youku. Until recently, most of the content on Youku has been exclusively Chinese, with foreign content providers having a lot of difficulty entering China’s entertainment market. Such was the case with Disney, who faced myriad obstacles as they attempted to expand into China.
For example, the very first Chinese service that streamed Disney content into China was known as DisneyLife. This was a partnership with Alibaba that underwent extreme regulatory scrutiny and was eventually shut down just a little over four months after the operation began. Plus, Disney and Alibaba were left in the dark about why it was shut down as the reasoning was never made public.
Disney - Alibaba - Deal - Thousands - Episodes
However, Disney and Alibaba are set to try again with their newest streaming deal. This will bring thousands of episodes of animated series – such as Winnie the Pooh and DuckTales – as well as hundreds of films to the Chinese market. They will finally get to stream such amazing films as Mulan, Frozen, and Pirates of the Caribbean to their devices and homes (including Smart TVs and mobile phones).
Alibaba is looking to expand international cooperation with Chinese companies – which they have already achieved huge strides in with their enormous online marketplace. Their expansion into the global entertainment sector will help them bring China’s culture to the world, and vice-versa. The end goal of the company is to strengthen their position and profits as they prop up Youku as the leading Chinese entertainment platform.
Value - Disney-Alibaba - Licensing - Deal
The value of the Disney-Alibaba licensing deal has not been publicly...
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