Google Reveals How Chrome’s New Ad Blocker Works

MakeUseOf | 2/14/2018 | Dave Parrack
jacensolo775 (Posted by) Level 3
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Google Chrome now has its own built-in ad blocker. We first found out about this in April 2017, and by July 2017 Google was testing its new ad blocker. In December 2017 Google revealed more details about the Chrome ad blocker, and informed us it would be arriving in February 2018.

Google is enabling Chrome’s new built-in ad-blocker on February 15. This won’t block all ads on all sites, but will sniff out bad ads and then punish the sites serving them up to readers. And in order to clear up any confusion, Google has explained how Chrome’s new ad blocker works.

Chrome - Ad - Blocker - Part - Coalition

Chrome’s built-in ad blocker is really quite simple. As part of the Coalition for Better Ads, Google has identified the types of ads it no longer wants to see. These include pop-ups, auto-playing video ads, prestitial ads, animated ads, and large sticky ads.

Google will evaluate websites by analysing a sample of its pages. Each site will then be given a status of Passing, Warning, or Failing. Sites that are Failing are given the opportunity to clean up their act. In the meantime, all ads will be blocked on those sites.

User - Things - Site - Chrome - Ad

From a user’s perspective things are even simpler. When you navigate to a site, Chrome’s ad blocker will check if that site is Failing....
(Excerpt) Read more at: MakeUseOf
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