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Quitting smoking is one of the most difficult things a person can do. But despite the products out there to help, from nicotine patches and gum to ecigarettes to scary PSAs and government programs, few of these products actually get people to the point where they feel confident in their new nicotine-free life.
That’s where a new YC-backed company, Quit Genius, comes in.
Yusuf - Sherwani - Cofounder - CEO - Maroof
Yusuf Sherwani (cofounder and CEO), Maroof Ahmed (cofounder and COO), and Sarim Siddiqui (cofounder and Head of Product) met seven years ago on the first day of medical school. The med students were assigned to a respiratory clinic, and saw first-hand just how much smoking affects the well-being of patients.
In an interview with TechCrunch, Ahmed recalled time at the respiratory clinic, watching doctors tell patients to quit smoking but not giving them any meaningful pathway to do that.
Idea - Quit - Genius
The idea of Quit Genius had been born.
In the United States alone, there are 40 million smokers. Quit Genius says that 70 percent of those smokers want to quit, but only 3 percent are successful. Most smokers take the cold-turkey approach, trying to throw away their cigs and never look back. But this is not an effective way to quit.
Cessation - Therapy - Treatment
Meanwhile, cessation therapy treatment (which is highly effective) is very expensive, ranging from between $2000 and $4000.
Quit Genius aims to bring that treatment to users at a much lower cost through an app.
Technique - Cognitive - Behavioral - Therapy - CBT
It all comes back to a therapeutic technique called Cognitive Behavioral Therapy (CBT).
“CBT breaks down situations into three areas: your thoughts, your feelings and your behaviours,” said Ahmed. “What you think and feel can affect how you behave. CBT focuses on replacing any negative thoughts and feelings you may have that trigger you to smoke, with healthier and more positive thoughts that will help you to quit smoking.”
Quit - Genius
Quit Genius uses this...
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