The Ratings For The Pre-Winter Olympics Down From Sochi Games

The Daily Caller | 2/9/2018 | Staff
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The ratings for NBC’s coverage of the pre-Winter Olympics in PyeongChang, South Korea, dropped by nearly 40 percent in the key demographic compared to the 2014 games, according to The Hollywood Reporter Friday.

A three-hour block Thursday night featuring free-style skiing and men’s figure skating averaged a 3.7 rating among adults ages 18-49 with 16 million viewers on NBC. That includes a live telecast and an encore on the West Coast.

Numbers - Day - Coverage - Winter - Games

And while those numbers sound rather impressive, compared to the pre-Opening Day coverage in 2014 for the winter games in Sochi, Russia, the coverage in the key demographic...
(Excerpt) Read more at: The Daily Caller
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