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Would you sit in front of your computer for hours just to see a stranger eating ice? Apparently, millions of people in China would.
A bizarre trend has reportedly emerged in the Far East which sees web users logging onto live-streaming video sites to watch hosts munching on frozen treats.
Viewers - Pleasure - Sound - Vloggers - Ice
The viewers take pleasure from hearing the crunching sound as vloggers slowly chew the ice cubes, reported CGTN.
The ice itself is also interesting to see. Apparently, vloggers would carefully make their own mini ice sculptures before biting into them.
Ice - Lollies - Shapes - Fish - Heart
The creative ice lollies are usually very colourful and are molded into different shapes, such as a fish, a heart or a butterfly.
The live-streaming industry has seen explosive growth in China in the last three years.
Websites - Service - Market - Revenue - £3
With more than 100 websites and apps offering the service, the market revenue is set to reach an estimated £3.1 billion ($4.4 billion) in 2018, a fourfold increase from the number in 2015.
There are even colleges teaching teenagers how to be live-streaming stars.
Thousands - People - Career - Life
Thousands of young people have made it their career broadcasting their daily life eight...
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