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Paris-based Luxbox is relaunching sales on Brazilian filmmaker Joao Moreira Salles’s In The Intense Now (No Intense Agora), exploring the political upheavals that swept the world in the 1960s, a year after it first premiered in Panorama at the Berlinale.
It is an unusual move but the company and the film’s director and producers are convinced the documentary can seal a new wave of deals ahead of the 50th anniversary of the student uprising in France in May 1968 as well as the Prague Spring and Soviet invasion of Czechoslovakia.
Joao - Moreira - Salles - Documentary - Attention
“Joao Moreira Salles has made an amazing, poetic documentary which is sure to capture the attention of a worldwide audience in this year marking the 50th anniversary of May ‘68,” said Hédi Zardi, Luxbox co-chief alongside Fiorella Moretti.
Framed as a personal essay, the documentary combines archive newsreel and amateur footage to explore key political upheavals across the world in the 1960s, from the French student protests of 1968 to the beginning of China’s Great Proletarian Cultural Revolution in 1966, which was captured by Salles’ mother.
Videofilmes - Production - Company - Joao - Moreira
Videofilmes, the joint production company of Joao Moreira Salles and his brother Walter Salles, have handled the international career of the film until now.
“We feel it remains very relevant for us to join them now to spread the aura of this unique and poetic documentary,” said Zardi.
Documentary - Cinemas - Brazil - Spectators - November
The documentary is currently showing in cinemas in Brazil, where it has been seen by more than 17,600 spectators since last November, and has just opened at the Film Forum in New York...
(Excerpt) Read more at: Screen
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