Report: Half of Facebook Instant Article Partners Abandon Platform

Breitbart | 1/17/2018 | Staff
TimHyuga (Posted by) Level 3
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More than half of Facebook’s instant article partners have reportedly abandoned the program.

The Columbia Journalism Review reports that over half of the publishers using Facebook’s “Instant Articles” feature have left the program. According to an analysis by the CJR, of 72 publishers that were identified as Facebook partners in 2015 an analysis of 2,308 links shared to the publishers Facebook pages, as of January 17, 38 publishers didn’t post a single Instant Article. The Instant Article system allows readers to view publishers content without leaving the Facebook app, aiming to create a more cohesive Facebook experience.

Service - Example - Facebook - Commitment - Publishers

The service was initially advertised as an example of Facebook’s commitment to helping publishers spread and monetize their content across Facebook’s platform. One of the main claims was that Instant Articles would solve the issue of poorly optimized mobile websites by allowing Facebook to scrape and display the contents of articles within their own app. The publishers expected to see growth regarding engagement, scale, and revenue by delivering fast-loading news to their readers. It was reported by one of Facebook’s first partners, the New York Times, that the company went “to unusual lengths to court the publishers participating in the project.”

Michael Reckhow, Facebook’s product manager for Instant Articles, published a post that claimed the program was a way for publishers to regain control of their content and news production. Reckhow stated, “We designed Instant Articles to give publishers control over their stories, brand experience,...
(Excerpt) Read more at: Breitbart
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