Puppy Bowl XIV Hits Demo High For Animal Planet In Live+SD

Deadline | 2/5/2018 | Erik Pedersen
srqlolo (Posted by) Level 3
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Year 14 of Animal Planet’s Puppy Bowl arrived with a tweaked format and fetched record demo ratings. The Discovery-owned cable net said today that Puppy Bowl XIV collared a 1.46 rating among adults 25-54 from 3-5 PM ET Sunday, topping previous record set in 2010 by 17%.

The canine counterprograming to Super Bowl LII, which this year featured adult rescue-shelter dogs vs. the usual young’uns, also was up by near a third in the demo from last year’s event. It ranks as Animal Planet’s third-highest-rated program ever among 25-54.

Some...
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