Pulse Labs has raised $2.5 million in seed funding to help voice apps better interact with humans

TechCrunch | 2/1/2018 | Brian Heater
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It was a slow build, but between smart speakers, mobile devices and a growing army of connected home products, voice interfaces are poised to continue growing at a rapid clip. In a majority of cases, however, the experience is still extremely rudimentary.

We’re still very much in the early days, of course, but Seattle-based startup Pulse Labs is hoping to be among the first to help build a more tailored experience for apps built on top of Alexa, Google Assistant and the like.

Term - Company - Goals - Voice - App

In the short term, the company’s goals largely revolve around helping voice app developers recognize and build experiences for specific demographics. The company will do so with help from $2.5 million in seed funding led by Madrona Venture, along with Techstars and, notably, the Amazon Alexa Fund and Bezos Expeditions, which have a clear vested interest in building better voice assistant experiences.

“As one of the companies in the inaugural Alexa Accelerator class we are excited to make a follow-on investment in Pulse Labs as the company continues to innovate in the area of skill testing,” Alexa Fund director Paul Bernard said in a press release tied to the news. “Pulse provides a great way for brands to understand user interaction and gain rich feedback to create engaging customer experiences.”

Pulse - Model - Experiences - Partners - Market

Pulse’s current model involves crowdsourcing experiences to third-party partners, including market research firms designed to offer users in a specific target demographic. The idea is...
(Excerpt) Read more at: TechCrunch
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