We visited Apple and Microsoft's flagship stores in NYC — and the winner was obvious

Business Insider | 1/26/2018 | Mark Matousek
monna (Posted by) Level 3
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Apple's and Microsoft's flagship New York City stores are less than half of a mile away from each other.

Apple's design instincts and a product strategy that emphasizes items that look similar and are easy to use made for a better retail experience.

Microsoft - Store - Products - Headsets

But Microsoft's store had flashier products to try, including virtual-reality headsets.

Apple has been the gold standard for retail since it ignored conventional wisdom and opened its first store in 2001. Since then, other...
(Excerpt) Read more at: Business Insider
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