Click For Photo: http://i.dailymail.co.uk/i/pix/2018/01/19/00/484A055D00000578-0-image-a-18_1516320651993.jpg
A horror picture of an emaciated British man has sparked an urgent campaign by his family to bring him home from the Philippines for life-saving cancer treatment.
Ronnie Lord, 59, is originally from Ribble Valley in Longridge, Lancashire, but retired to south east Asia around 15 years ago.
Sore - Throat - Months - Pain
He started complaining of a sore throat around seven months back, which left him unable to eat and in chronic pain.
Doctors eventually gave him the devastating news he had tumours in his mouth and throat and would need specialist cancer care.
Wife - Rebecca - Money - Treatment - Picture
But after he and his wife Rebecca ran out of money for further treatment, she sent a picture to his sister Karen back in the UK as a 'cry for help'.
Mr Lord can be seen looking desperately thin with his shoulder blades and rib cage exposed.
Ms - Brown - Family - Friend - Alana
Ms Brown and close family friend Alana Altham have set up a JustGiving page, with the aim of crowdfunding the £15,000 needed for the right medical care.
Karen Brown, 57, had no idea just how serious her brother's condition was until the image emerged last week.
Cry - Help - Friends - Family - Money
She said: 'I think it was a cry for help as they hadn't wanted to worry friends and family before, but they have now completely run out of money to pay for any more treatment. We were shocked when we saw the picture.'
The mother-of-two told the Lancashire Post: 'He got in touch last year and casually mentioned that he had a sore throat, but on Tuesday last week, I woke up to that awful photo of him.'
Mr - Lord - Wife - Trip - Doctor
All Mr Lord and his wife have been able to afford so far is a trip to the doctor, a bacterial mouthwash, 12 painkillers and a tub of food supplements.
In the Philippines, it costs around £250 to be admitted to hospital and £50 a night to...
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