DETROIT (Reuters) – General Motors Co on Saturday will fire a new round in the battle for profits from one of the U.S. auto industry’s most lucrative segments when it shows a new generation of its Chevrolet Silverado pickup truck at Detroit’s auto show.
The new Silverado, a highlight of the show, is the successor to GM’s best-selling vehicle in North America. Sales of the current Silverado rose nearly 2 percent to 585,000 vehicles in 2017.
Analysts - Company - Executives - Silverado - GMC
Analysts and company executives say the Silverado and the similar GMC Sierra are among the highest-profit models for the company, generating a significant share of its $9 billion in North American pre-tax earnings for the first nine months of 2017.
By adding luxury features to their pickups, automakers have pushed prices in the segment to an average $46,984 a vehicle, according to Cox Automotive. That is well above the industry’s average 2017 transaction price of $31,600 cited by GM.
Competition - Pickup - Market - GM - Fiat
Competition in the North American large pickup market will heat up as GM and rival Fiat Chrysler Automobiles NV begin selling their redesigned trucks later this year and Ford Motor Co invests in its best-selling F-series.
Fiat Chrysler plans to unveil...
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Drove my Ford to the fjord, but the fjord was dry. . .