'How dare they!' Winona Ryder makes glamorous L'Oreal debut in new Elvive advert... but fans slam campaign for comparing actress' career comeback to 'damaged hair'

Mail Online | 1/8/2018 | Kayleigh Giles For Mailonline
Click For Photo: http://i.dailymail.co.uk/i/pix/2018/01/08/08/47E2B29700000578-0-image-a-9_1515401621086.jpg

Click For Video: http://video.dailymail.co.uk/video/mol/2017/01/30/4311269649185718337/1024x576_MP4_4311269649185718337.mp4

L'Oreal's new Elvive campaign has sparked mixed reviews after appearing to liken Winona Ryder's career comeback to damaged hair.

The 46-year-old actress - who made an almighty return to the screen as single mother Joyce Byers in Stranger Things - has been unveiled as the latest star to join the all-star L'Oreal family, though it seems not everyone is a fan of the way the brand has marketed her debut.

Ad - Winona - Onstage - Award - Ceremony

The ad follows Winona as she prepares to step onstage at an award ceremony, though her identity isn't revealed until 45 seconds into minute-long the commercial.

Instead, audiences feast their eyes on the unidentified star's beautifully, bouncy curls as she hypes herself up in her dressing room wearing a gorgeous black gown.

Winona - Face - Screen - 'Everyone - Comeback

When Winona's face is finally unveiled, the screen reads: 'Everyone loves a comeback. Damaged hair deserves one, too.'

However, while the beauty company is no doubt attempting to champion...
(Excerpt) Read more at: Mail Online
Wake Up To Breaking News!
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!