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L'Oreal's new Elvive campaign has sparked mixed reviews after appearing to liken Winona Ryder's career comeback to damaged hair.
The 46-year-old actress - who made an almighty return to the screen as single mother Joyce Byers in Stranger Things - has been unveiled as the latest star to join the all-star L'Oreal family, though it seems not everyone is a fan of the way the brand has marketed her debut.
Ad - Winona - Onstage - Award - Ceremony
The ad follows Winona as she prepares to step onstage at an award ceremony, though her identity isn't revealed until 45 seconds into minute-long the commercial.
Instead, audiences feast their eyes on the unidentified star's beautifully, bouncy curls as she hypes herself up in her dressing room wearing a gorgeous black gown.
Winona - Face - Screen - 'Everyone - Comeback
When Winona's face is finally unveiled, the screen reads: 'Everyone loves a comeback. Damaged hair deserves one, too.'
However, while the beauty company is no doubt attempting to champion...
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