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Tobacco giant Philip Morris International aims to stop selling cigarettes in the UK, it announced on Wednesday in a new advertising campaign.
The Marlboro-maker's move is the latest in a wave of big tobacco companies' - including the unaffiliated Philip Morris USA - efforts to re-brand themselves in an increasingly anti-smoking world.
Philip - Morris - International - PMI - Website
Philip Morris International (PMI) also launched a new website, smokefreefuture.co.uk to inform and encourage its UK customers to quit.
Its campaign is also pushing PMI's smokeless products, such as e-cigarettes, as healthier alternatives - an initiative that backfired against Philip Morris USA earlier this year when the legitimacy of its internal studies on e-cigarettes was called into question.
PMI - Advertisements - Number - Newspapers - Today
PMI placed advertisements in a number of UK-based newspapers today, with the abbreviated ones stating simply, in the company's signature shades of blue that 'Our New Year's Resolution' is that 'we're trying to give up cigarettes.'
Its full-page advertisement details the actions that PMI has taken and plans to take to ween itself and its customers after the cigarettes it 'is known for.'
Events - Tobacco - Companies - World - Cigarettes
Recent events indicate that big tobacco companies around the world are finally accepting that cigarettes, their bread and butter, may finally be on their way out amid irrefutable evidence that cigarette smoking is the leading cause of early death.
Instead, tobacco companies are embracing anti-smoking messaging - albeit, a bit late in the game - and the international trend toward e-cigarette use.
Sales - Battery - Devices - Percent - US
Between 2014 and 2015, sales of battery powered, smokeless vaping devices surged by 14.4 percent across the US as cigarette sales slowly continued to peter out, declining by 1.4 percent.
In an effort to join the growing e-cigarette industry, Philip Morris USA sought Food and Drug Administration (FDA) approval for its iQOS device last year.
FDA - Decision - Product - Reports - Inconsistencies
The FDA has not yet issued its decision on the product, but reports of inconsistencies...
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