TESLA DELAYS ITS MODEL 3 PRODUCTION GOALS—AGAIN

WIRED | 1/3/2018 | Jack Stewart
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UPDATE: On Wednesday, January 3, Tesla revealed it has pushed back its production targets for the Model 3 sedan, yet again. In its latest Vehicle Production and Deliveries report, Tesla says it is focussing on quality and efficiency, rather than just pushing for the max volume in the shortest time, and so is aiming for a production speed of 2,500 Model 3s per week by March, and double that by the end of June. In a November investor call, CEO Elon Musk had said he wanted to build 5,000 of the cars per week by the end of March 2018—after originally promising to hit that number by the end of 2017. Tesla delivered just 1,550 Model 3s in the final quarter of last year. This story, about the difficulty of scaling up automobile production, originally ran on November 1, 2017.

If you are eagerly awaiting your Tesla Model 3, it might be time to download that meditation app, because you're gonna have to relax and get ready to wait. In the third quarter of 2017, Elon Musk's automaker delivered just 222 of the all-electric, affordable sedans. That's far fewer than it had promised, and puts just the tiniest of dents in the waiting list of 400,000 people who have paid $1,000 for a chance to buy the latest Tesla.

Musk - End - Year - Model - Production

Musk had predicted that by the end of the year, the Model 3 production line would be humming along, cranking out 5,000 cars per week. In a Wednesday letter to investors, the company pushed that target back to March 2018. "In the grand scheme of things this is a relatively small shift," Musk said on a call, sounding tired but upbeat.

Now, the question for Tesla is whether customers and shareholders agree—and how much longer they'll keep the faith.

Numbers

The feeble numbers can be traced...
(Excerpt) Read more at: WIRED
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