Berlin-based Yoga startup Asana Rebel raises $6.5M led by, La Famiglia

TechCrunch | 1/3/2018 | Mike Butcher
echolea (Posted by) Level 3
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Today, Yoga is known worldwide as an attractive way of staying healthy and fit. However, there remains a psychological barrier for many people confused by what style of yoga they want to do (Kundalini, Vinyasa, Bikram, …?) and how it matches with their aims, (back pain, flexibility, lose weight etc).

The market is also dominated by many small Yoga studios which vary in quality. Surely there’s an app which has sorted all this out by now? Well, kinda. There are many, many fitness apps and a handful of decent yoga apps. Cody is the most notable, while FitStar Yoga was acquired by Fitbit. So a good idea would be a yoga programme which avoided the issues of style, but still gave a good fitness experience.

Aim - Asana - Rebel - Startup - Berlin

That was the aim of Asana Rebel, a startup out of Berlin which has been around since 2015, but which has now raised a significant Series A funding of $6.5 million. The round was led by and Berlin VC La Famiglia, while existing investors include HTGF, Astutia and assorted business angels.

The new funding will be mainly invested in improving the product and R&D, e.g. starting a fitness lab to...
(Excerpt) Read more at: TechCrunch
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