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If you’re involved in a church, religious ministry, or nonprofit organization, then you’ve already heard that many believe the new tax law will reduce the incentive for charitable giving by the middle class. Since it nearly doubles the standard deduction to $24,000 for joint filers, it’s assumed that fewer filers will itemize their deductions, and charities fear fewer Americans will be able to take advantage of the deduction – which means fewer will give. We have yet to see the impact either way, however, the red light that should be flashing is that if fewer people give because of a tax deduction, that leaves the altruists – those who give because of a passion for the cause.
Which means that in 2018 you’d better be thinking more about how to engage potential supporters with your story. In other words, you need to make your dream their dream. Whatever you do to help the homeless,...
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