Air France-KLM Launches Ludicrous New Airline To Attract Hipster Millennials

www.zerohedge.com | 12/1/2017 | Staff
There’s a new budget airline serving Europe, and eventually long haul destinations from Paris, and its name is…Joon. That’s “riffing”, apparently, on the French word “jeune” which means young, and is meant to attract a clientele of millennials who can’t see past a very uncool airline conglomerate, Air France-KLM Group's, attempt at rebranding. According to Bloomberg.

What corporate France lacks in cost-cutting potential, it makes up for in style. That at least appears to be the recipe at Joon, the latest aviation brainchild of Air France-KLM Group, which starts operating this week. The pitch goes like this: tech-savvy and fashion-conscious flight attendants serve de rigueur staples from baobab juice to organic quinoa salad as millennials jet from Paris to Barcelona and Brazil at discount rates, streaming videos above the clouds.

Joon - Thinking - Europe - Airline - Groups

Apparently, Joon is born out of some “hard-heading thinking” at Europe’s biggest airline, which aims to boost the groups profits by cutting costs more than the air fares. For those who’ve been paying attention, Air France-KLM doesn’t have the greatest track record in developing budget airlines. Indeed, the expansion of Transavia, the group’s existing low-cost brand, led to a strike by Air France pilots which cost hundreds of millions of Euros in 2014. This time, instead of aiming at pilot costs, Air France- KLM is targeting cabin crew, as Bloomberg explains.

Where the Transavia plan sought significant concessions from pilots, Joon will pay them as much as Air France does -- instead securing savings of 40 percent on cabin crew costs versus the mainline brand. That will reduce expenses by up to 18 percent overall.

Ticket - Prices - Range - Trip - Lisbon

Ticket prices won’t be in the bargain-basement range, with a one-way trip to Lisbon on Jan. 8 priced from 50 euros ($59), according to Joon’s website. That’s cheaper than previously charged by Air France, which will vacate routes that...
(Excerpt) Read more at: www.zerohedge.com
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