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Variety’s headline is a tad misleading. The number of people cutting the cord, that astonishing 22 million number, is quoted from a study, so fair enough. But the only number that matters is the number of overall households that cut the cord — meaning, how many households kick out that single leg holding up the rancid stool I referenced earlier this week.
According to the most recent estimates, around 90 million households still pay for television, either through a monthly cable or satellite subscription. This also represents a steady loss of only about a million households a year, starting in 2010.
Part - Number - Adults - Households - Television
Another misleading part of that sexy 22 million number is that as of 2017 about 193 million adults (in those 90 million households) still pay for television. According to this very same Variety story, however, that number is expected to decline to just 182 million by 2021. If that is confusing, if the net-loss of only 11 million total customers over 4 years doesn’t reconcile itself with that headline, that’s because enough new people are signing up for cable to offset at least some of those losses.
The awesome news is that cord-cutting *is* accelerating. There is no question about it. For starters, the 22 million is a big 33% leap over the number of adults who cut the cord in 2016, and well above what had been estimated at 15.4 million. Already in the first half of 2017, some 1.25M households cut the cord. We have a long way to go, the bloodbath is occurring in slow-motion, but at least it is occurring.
Please - Please - Cord - America - Children
Please, please, please cut the cord. If not for America, do it for the children.
In these two pieces (here and here) I lay out just how you can survive without your cable or...
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