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Google is increasing its focus on India with plans to introduce a localized digital payment service as soon as next week, according to a report from India-based news site The Ken.
The publication claims Google ‘Tez’ — meaning fast in India — will launch next week offering a comprehensive set of payment options beyond existing products like Google Wallet or Android Pay. Tez, for one thing, will include support for Unified Payments Interface (UPI) — a payment system backed by the government — and other consumer payment services including Paytm and MobiKwik. Apparently it will be a dedicated app when it arrives.
Google declined to comment.
This is a big deal because Google hasn’t made a big push into payments outside of the U.S. and, while it has a strong consumer presence in India, revenue from the country is nothing to write home about. Yet.
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