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There's a new colonel in town - and he means business.
GoodFellas icon Ray Liotta has become the latest actor to play Colonel Sanders in a new commercial for KFC that was released online on Thursday.
Touch - Colonel - Mind - Ad - Voices
In a Scorcese-like touch, the Colonel loses his mind during the ad, hearing voices and developing split personalities, before wailing: 'What have I become?'
The kick-off point of his breakdown is a pair of trays on the desk in front of him.
Folks - Colonel - Tray - Chicken - KFC
'Howdy, folks!' says the Colonel cheerfully, gesturing at one tray of chicken. 'I'm here to tell you about KFC's honey mustard BBQ, Georgia Gold!'
Like night into day, the Colonel snaps into a gruffer, angrier personality that barks: 'No! Tell 'em about Nashville hot!'
Personalities - Dish - Point - Cheery - Colonel
The two personalities squabble about which chicken dish to advertise, to the point the cheery Colonel snaps: 'I will warsh your mouth out with sweet 'n' tangy chicken!'
'Try it, you gold prune!' taunts the gruff Colonel with a laugh.
Inanimate - Objects - Action - Life - Colonel
Inanimate objects get in on the action, springing into life - at least in the Colonel's mind - to nudge him toward either Georgia Gold or Nashville Hot.
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