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Microsoft is to update its flagship operating system next month so that the latest generation of Windows 10 hardware devices and software can tap into augmented and virtual reality technologies, executives said on Friday.
The software upgrade, its fourth update, will be offered from Oct. 17 to existing customers of Windows 10 running on more than 500 million devices, the company said.
Apple - Google - Facebook - Others - Reality
It comes as Apple, Google, Facebook and others are all rushing to release augmented reality software for phones in a bid to capitalise on what experts will say could be the 'next big thing' in technology.
Microsoft also announced plans by computer and virtual-reality headset makers to introduce new hardware for businesses, consumers and video gamers to take advantage of so-called 'mixed reality' features in the October software release.
Reality - Reality - Terry - Myerson - Microsoft
'We're enabling you to immerse yourself in a new reality - mixed reality,' Terry Myerson, Microsoft's executive vice president in charge of Windows, said in a speech at the IFA consumer electronics fair in Berlin.
Mixed reality is the term Microsoft uses to describe software that covers both augmented and virtual reality.
Reality - Overlays - Text - Graphics - Video
Augmented reality overlays text, sounds, graphics and video on real-world images that users actually see in front of them, while virtual reality creates entirely computer-generated worlds.
The multimedia content can be viewed on computers, TV displays, smartphones, tablets or, in the case of virtual reality, on dedicated goggles.
Microsoft - Features - Video - Game - Players
Microsoft plans to target these features first at advanced video game players using VR headsets, with business applications to follow, officials said.
Microsoft's push comes as the U.S. tech giants - Microsoft, Google, Amazon, Apple and...
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