MTV Relaunches ‘Artist to Watch’ Program with Noah Cyrus, Khalid, Kyle

Variety | 5/11/2017 | Staff
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MTV’s emerging artist program is back with a new name — “MTV Push: Artist to Watch” — and three confirmed campaigns in the coming months: Noah Cyrus, RCA Records recording artist Khalid, and Atlantic Records newcomer Kyle.

The program will highlight a new breakout act each month across MTV’s on-air, digital, and social platforms offering exclusive content and performances. “It’s a priority,” Amani Duncan, MTV’s svp of Music, tells Variety. “We’re bringing the program back in a really meaningful way. For the labels who are looking to us to break new artists, the power of ‘Push’ means so much.”

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Adds Bruce Gillmer, Viacom’s Head of Global Music and...
(Excerpt) Read more at: Variety
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