MTV Relaunches ‘Artist to Watch’ Program with Noah Cyrus, Khalid, Kyle

Variety | 5/11/2017 | Staff
Nighty (Posted by) Level 3
Click For Photo:

MTV’s emerging artist program is back with a new name — “MTV Push: Artist to Watch” — and three confirmed campaigns in the coming months: Noah Cyrus, RCA Records recording artist Khalid, and Atlantic Records newcomer Kyle.

The program will highlight a new breakout act each month across MTV’s on-air, digital, and social platforms offering exclusive content and performances. “It’s a priority,” Amani Duncan, MTV’s svp of Music, tells Variety. “We’re bringing the program back in a really meaningful way. For the labels who are looking to us to break new artists, the power of ‘Push’ means so much.”

Adds - Bruce - Gillmer - Viacom - Head

Adds Bruce Gillmer, Viacom’s Head of Global Music and...
(Excerpt) Read more at: Variety
Wake Up To Breaking News!
When will they ever learn?
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!