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In a move that screams “it was inevitable” The Pokemon Company is launching its own clothing line in Europe this May. The media giant has entered into a major collaboration with a French children’s fashion brand La Compagnie des Petits, which will see a dedicated fashion collection for girls and boys launched across all stores in France, Belgium, and Luxembourg in May of 2017. The only question I have here is “what about adults?” Did Pokemon forget that millions upon millions of adults are obsessed too?
From what I’ve read, the summer collection for boys and girls comprises over 20 different products including T-shirts, sweatshirts, bottoms, shorts, cardigans, hoodies, pajamas and accessories. Plans are for the products to be highly visible in store shops...
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