British tabloid The Sun set aside almost $10 million for advertising rebates last year

Business Insider | 1/12/2017 | Lara O'Reilly
echolea (Posted by) Level 3
Click For Photo: http://static3.businessinsider.com/image/58775b40ee14b63e338b639c-1190-625/british-tabloid-the-sun-set-aside-almost-10-million-for-advertising-rebates-last-year.jpg

News Group Newspapers, which publishes The Sun, has disclosed the amount it sets aside in rebates for its advertisers and their agencies for the first time in its company accounts, Campaign first reported.

The Sun made provisions for £8.1 million ($9.9 million) in rebates and discounts to pass on to advertisers and agencies at the end of the financial year, according to documents filed to Companies House last week.

Accounts - Company - £5 - Rebates - Underestimate

The accounts also reveal that the company had initially set aside £5.8 million ($7.1 million) for rebates in 2015 — an underestimate, according to Campaign.

A source told Campaign the unexpected larger rebate payout led to the company needing to reduce its turnover and profit by £2.3 million ($2.8 million) in its restated 2015 accounts.

News - Group - Newspapers - Rebate - Provision

Here's how News Group Newspapers describes its rebate provision:

Sister company Times Newspapers disclosed in its filings that it too pays rebates to advertisers, but the company did not provide details on how much it had set aside for 2016. The Times owner also had to reduce its profit and revenue — by £2.4 million ($2.9 million) — in its restated accounts.

Murdoch - Newspapers - Guardian - Daily - Mail

The two Murdoch newspapers follow The Guardian and The Daily Mail in disclosing their rebate payouts. The Daily Mail and General Trust said it had set aside £26.5 million ($34.9 million) in cash and discounts for advertising agencies and advertising clients in the year to September 2015. The Guardian Media Group did not disclose its figure.

Despite being commonplace in the UK, media...
(Excerpt) Read more at: Business Insider
Wake Up To Breaking News!
Appeasement - when you're what's for dinner!
Sign In or Register to comment.

Welcome to Long Room!

Give Us 5 Minutes, We'll Give You The World!

LongRoom Culture
Turtle Turns Slowly, Then Makes a Super Fast Getaway! Most people think that all turtles are slow perhaps because of the...
Man On Beach Makes Gigantic Bubbles! This incredible bubble almost looks like an alien creature coming to devour people on the...
Man on Very Strange Moving Contraption! This unusual vehicle that looks something like a cross between a tricycle and a spider...
Four Girls Sweep A Rat Down The Stairs And Out An Open Door! This is a wonderfully coordinated effort, especially the sweep...
First Attempt at the World Record for Longest Blindfolded Basket! Guiness Record Set for 71 Foot Blind Folded Basketball!...
Cute Cat Frantically Tries To Stop Washing Machine! This cat gives it a good try at trying to get this washing machine to stop...
So Many Cats You Just Won't Believe It, Stampede Out of Pet Carrier! After the first cat comes out and looks around the rest of...
Behind the Scenes Filming of the Tsunami in the Movie "The Impossible"! Someone who worked on the underwater filming of "The...
British Cyclists Hilariously Try To Free Bike Caught On An Electric Fence! Three friends on an outing have a shocking...
A Backyard Roller Coaster Builder Designed This Coaster For His Grandkids! Paul Gregg has got to be the greatest grandfather...
Morphing Timeline of Portraits of Queen Elizabeth from Banknotes! This is an amazing morphing image of the Queen's portraits...
Incredible Footage of Fire Hose of Lava Spewing from Kīlauea Volcano's Ocean Entry! The active Kīlauea Volcano has been...
Transformer Table! Round Table Expands From Small Round Table To Large Round Table With Built In Leaves!
Man Fights With Praying Mantis! This fight between a praying mantis and a man hardly looks fair, but the praying mantis is game...
Amazing Woman Dives From Dizzyingly High Dive Platform on Cruise Ship! This is not for the faint of heart to even watch, it is...
Dachshund Is Reunited With His Favorite Squeaky Toy After Five Years! The owner reintroduced this polka dot pig squeaky toy to...
Fascinating Pillow Changes Color! The material that this pillow is made from has the ability to change color depending on which...
Crazy Van Plows Through Plaza and Miraculously Misses Everyone! This van crashes through fences at a plaza and the people...
Bobcat Does Balancing Act on Pipe! This piece of equipment can be controlled and balanced so precisely that it can even roll on...
Demonstration Of Man Disarming Two Men Holding Guns On Him. This is impressive, but probably not something you would want to...
Skating Across The Ice Using A Chainsaw For Propulsion! Using a chainsaw to pull yourself across the ice is a great way to save...
Fish Steering Its Tank On Wheels Around a Room! Imagine your fish being able to drive around the house in its aquarium.
Dog Pulls Another Dog From The Rapids By The Stick He Is Carrying! The black dog is going down the rapids holding a good sized...
A Real Toucan Sam Eats Froot Loops! This toucan is really enjoying his fruit loops, so does this mean there is truth in...
Girl Jumps on Small Trampoline To Get Up Onto Back Of Large Horse! First you take a large very mellow horse and lead it up next...
Motorcyclist Going Too Fast Crashes Into Car From Behind And Gets Taken For A Ride! When a car goes by too fast followed by a...
Kids Sledding On A Course in Their Backyard Makes Winter Look Really Fun! Whoever put this sledding run together for these kids...
Kitty Plays Table Tennis And Returns Serves Like A Pro! When your kitty gets on the ping pong table while you are trying to...
Walking with a Husky Dog Through The Amazingly Beautiful Frozen Plitvice Lakes National Park in Croatia!
Star Wars CosPlay! Amazing! This is a truly amazing work of art!  Cosplay at its best!