Rosane Svartman, Paulo Halm Talk New Globo Hit ‘A Life Worth Living’

Variety | 1/22/2020 | Emiliano Granada
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Brazilian TV giant Globo has brought to this year’s NATPE conference in Miami one of its biggest access prime time hits in the last eight years. “A Life Worth Living” underscores that, as Globo and its SVOD service Globoplay explore ever more shorter series formats – “Second Call,” “Aruanas,” telenovelas and melodrama are still kings in Latin America.

With a daily audience of 36 million, the show turns on Paloma (Grazi Massafera), a dreamy seamstress and mother of three whose life is turned upside down when she’s diagnosed with a terminal disease. Wrongly, as she later discovers, along with the really terminally ill Alberto (Antonio Fagundes) a wealthy book publisher, on the verge of death. Between them a friendship blossoms inspired by a common love of literature and an awareness of how finite life is.

Variety - Writers - Rosane - Svartman - Paulo

Variety talked with novela writers Rosane Svartman and Paulo Halm- whose work together has already earned them an International Emmy nomination for “Total Dreamer” -about their new hit.

It seems to me that Globo is driving into series which recast female and male representation, such as “A Life Worth Living, about s strong and caring head of family with love interests that are also caring, attentive and respectful. This has a broad impact on characters relationships and story dynamics as you bend trad telenovela narrative. Could you comment?

Telenovela - Melodrama - €? - Audiences - World

The telenovela is supported by melodrama and is a resilient narrative – which still attracts massive audiences in a world of increasingly fragmented viewership. The perception of the feminine and what an aspirational woman is for the audience (and society) has been changing over the last years and the telenovela needs to follow the construction of this new paradigm. In our opinion, a strong woman who supports her family while being a present mother has the right to live a love...
(Excerpt) Read more at: Variety
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