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Walmart fascinates us because of all the big retailers, it seems to have the best shot at challenging Amazon's ad business. Advertisers want an alternative to Amazon, which is now the third-largest digital-advertising company behind Google and Facebook. Walmart has physical stores and the sales data they generate that set it apart. It's also assembled a team of people from agency, brand, and media backgrounds to lead the push, as Lauren Johnson detailed here.
Walmart - Ad - Sales - Effort - Marks
And yet, Walmart's ad sales effort hasn't always gotten the best marks from advertisers, and Target, Best Buy, and Kroger are also getting into advertising as their retail businesses struggle to compete with Amazon.
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Direct-to-consumer - Craze - Readers - Attention - VCs
Meanwhile, the direct-to-consumer craze is still capturing readers' attention. VCs believe there's still plenty of growth in startups that are seizing on the health and wellness trend and taking advantage of product categories that have lagged in innovation.
As for media, 2020 is shaping up to be the year of audio, with investors seeing a lot of opportunity in paid podcasts. Five investors told us which companies they're betting on, from TuneIn to Wondery, and why.
NBCUniversal - Streaming
NBCUniversal introduced its big streaming...
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