Click For Photo: https://i.dailymail.co.uk/1s/2020/01/22/04/23710184-0-image-a-19_1579668109348.jpgClick For Video: https://videos.dailymail.co.uk/video/backup/2019/10/31/670049780556805147/1024x576_MP4_670049780556805147.mp4
Netflix has changed its method for calculating views on shows, with users now only having to stream a title for at least two minutes for it to be counted among the ratings.
In the streaming giant's quarterly letter to shareholders, it stated that the new metric has boosted its ratings by 35 per cent.
Method - Popularity - Show - Viewership - Way
The new method is indicative of the popularity of a show, not the viewership, and is similar to the way other media players count views.
'Given that we now have titles with widely varying lengths - we believe that reporting households viewing a title based on 70 per cent of a single episode of a series or of an entire film, which we have been doing, makes less sense.'
Cent - Average - Netflix - Executives - Letter
'The new metric is about 35 per cent higher on average than the prior metric,' Netflix executives said in its quarterly letter to shareholders.
'For example, 45 million member households chose to watch 'Our Planet' under the new metric versus 33 million under the prior metric.'
Netflix - Methodology - BBC - IPlayer - Rankings
Netflix said the new methodology is similar to the BBC iPlayer in their rankings based on 'requests' for the title, and the way the New York Times counts its 'most popular' articles - which includes those who open articles - as well as YouTube view counts.
'This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length.'
Changes - Netflix - Ground - Competitors - Streaming
The changes enabled Netflix to report that it is holding its ground against competitors in the streaming wars, passing its first big test since AppleTV+ and Disney launched rival services.
Netflix has strung together a gamut of well-received movies and shows over the last year. Those includes the fantasy show 'The Witcher' and Oscar nominees 'The Irishman' and 'Marriage Story.'
Wake Up To Breaking News!
I find it extremely funny when people keep voting and expecting the government to change!