CMT Pledges to Air 50% Female Artists in Music Video Programming From Now On

Variety | 1/21/2020 | Chris Willman
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The country music television network that started the “Next Women of Country” franchise is now promising to be “Half Women of Country.” CMT announced Tuesday that all of its music video programming blocks will consist of 50% female artists from here on out.

“Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists,” the network tweeted. “That means 50/50. #CMTEqualPlay”

Work - Women - Franchise - Action - Leslie

“We want to build on the great work we have already been doing we with our Next Women franchise and start to take action,” Leslie Fram, CMT’s senior VP of music strategy, tells Variety. “We don’t want to look at the same results in a year from now. We hope other partners will join in this effort. It’s important for the future of our format.”

Fram says that more announcements in this campaign will be forthcoming.

CMT - Advocates - Gender - Parity

CMT has already established itself as one of the leading advocates for gender parity in what has in recent...
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