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Instagram has transformed the tattoo industry in recent years, growing from an estimated $1.6billion in revenue in 2007 to more than $3billion in 2018.
For many tattoo parlors that growth is directly attributable to Instagram, where photos of new tattoos can help inspire users to seek out their own new ink.
Report - Parlors - US - Cent - Clients
A recent report on tattoo parlors in the US found that as many as 70 per cent of new clients came in from Instagram ads or referrals, and for some social media savvy parlors report that figure can be as high as 90 per cent.
‘Instagram totally changed the tattoo community,’ Brooklyn-based tattoo artist Laura Martinez told CNBC.
Jason - Elliott - Artist - Texas - Followers
Jason Elliott, a tattoo artist in Texas, says he gained an extra 6,000 followers after one of his tattoos was reshared a mere 65 times, showing how powerful the photo sharing app can be.
Elliott began experimenting with paying to promote some of his own Instagram posts like ads, and found it led to four times as many views and...
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