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Facebook's most senior lobbyist Nick Clegg attended the DLD conference in Munich on Monday, and took questions from the audience.
Amazon CTO Werner Vogels was in the audience and stood up to ask Clegg an awkward question about the way Facebook monetizes its users by collecting huge amounts of their data.
Clegg - Facebook - Data - Platform - Strides
Clegg said Facebook doesn't sell user data, and said the platform has made strides in user transparency surrounding data sharing.
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Facebook - Executives - Surprise - Face-off - Amazon
One of Facebook's top executives had a surprise face-off against Amazon's CTO while giving a talk at the Digital Life Design (DLD) conference in Munich on Monday.
Facebook head of communications Nick Clegg did an interview at DLD and took questions from the audience at the end.
Questions - Amazon - Technology - Officer - Werner
One of the questions came from Amazon's chief technology officer, Werner Vogels. He stood up and said: "If you don't pay for the product you are the product... I'd like to believe 95% of your customers do not understand that they are the product. What would you want to do for them to make them realize that they are selling their data, or that they actually have precious goods in their hands that are being sold to others?"
Clegg denied that Facebook sells user data outright, and argued that Facebook's advertising model stops the platform from being available only to rich people.
Suggestion - Question - Relationship - Data - Advertising
"I strongly agree with the implicit suggestion in your question that we can and must do more to make that relationship [between data sharing and targeted advertising] more explicit. I don't agree with the characterization of the way you say it because we don't actually sell people's data, but that's a separate debate," he said.
Clegg continued that he believes Facebook has got better at letting users know in clear...
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