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An improved 2020 continued this weekend, with the initial $160 million three-day estimate over $30 million (about 22%) above last year’s Martin Luther King Birthday Friday-to-Sunday totals.
The difference comes from two new releases. “Bad Boys for Life” (Sony) opened at just over $59 million, $19 million better than “Glass,” which was the sole new wide opener last year. Universal super-costly “Dolittle” as a second studio opener took care of the rest of the gap, with plenty to spare.
Weekend - Oscar - Nominations - Holiday - Results
All this came on the weekend after Oscar nominations, which (for once) benefited the holiday results. It was an uneven bounty, with the second wide week of “1917” (Universal) leading the way, “Little Women” (Sony) boosted, and several titles like “Parasite” (Neon) and “Jojo Rabbit” (Searchlight) rebounding.
“Bad Boys” and “Dolittle” each did at least a little better than expectations — the former, substantially so, while the latter avoided a complete debacle after devastating reviews. Each does give some signs, if confused, about some current trends.
Bad - Boys - Life
“Bad Boys for Life”
Explanations are in order when the guess was a $40 million weekend for “Bad Boys.” The holiday has had one breakout historic result in Clint Eastwood’s “American Sniper.”
January - Month - Releases - Bad - Boys
January is considered a secondary month for top releases, and”Bad Boys” at $90 million is one of the more expensive to get this date (though it pales compared to “Dolittle,” by far the costliest ever January film).
Most Sony gambles of late have worked —see “Little Women,” and on Christmas Day, the “Jumanji” reboot as two prime cases — but this one worried some because other recent relaunchings of franchises have seen shaky reactions (their own “Charlie’s Angels” and Men in Black: International,” “Terminator” in November) and Will Smith as the top draw in an action genre title after “Gemini Man” died raised questions.
What seems to have boosted this is...
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