Instagram CEO Adam Mosseri says an episode of 'Black Mirror' inspired the decision to test hiding likes

Business Insider | 1/18/2020 | Connor Perrett
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For months, Instagram has been testing hiding public-facing likes from Instagram feeds worldwide.

In an interview with The New York Times, Instagram CEO Adam Mosseri said the decision was inspired by an episode of "Black Mirror" where characters rated each other based on their interactions.

Instagram - Users - Feelings - Change - Phase

Instagram users have had mixed feelings about the change, which is still in a testing phase.

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Instagram - CEO - Adam - Mosseri - Interview

Instagram CEO Adam Mosseri said in an interview published Friday that the company's decision to test hiding the number of likes from users on the platform was a decision inspired – at least partially – by Netflix's "Black Mirror."

In an interview with The New York Times, the 36-year-old CEO explained the reasoning behind the company's recent decision – called "Project Daisy" internally – to test the removal of public-facing like tallies from Instagram users' feeds.

New - York - Times - Episode - Mosseri

While The New York Times did not name the episode Mosseri said was on his mind when he began to spearhead the change, based on his description of the episode, he was likely influenced by "Nosedive," an episode in the third season of the Netflix hit series.

"Nosedive" aired in 2016 as part of the British show's third season. It stars Bryce Dallas Howard in a world where people rate each other on a one-to-five scale based on their interactions with one another. The rating system influences how people in society are treated and has been described as a commentary on social media's influence.

Episode - Lacie - Pound - €? - Howard

In the episode, Lacie Pound – Howard's character – spent the majority of her time obsessed with her rating, attempting to no avail throughout "Nosedive" to increase her score to gain more real-world opportunities. Even Howard said her own social media habits had changed following her "Black Mirror" appearance.

Part of Mosseri's desire to reform Instagram, he told The...
(Excerpt) Read more at: Business Insider
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