Big Tech is worth over $5 trillion now that Alphabet has joined the four comma club

CNBC | 1/16/2020 | Staff
jolanjolan (Posted by) Level 3
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Google’s most recent billion-dollar deal wasn’t in online ads or cloud computing. In November, it announced the $2.1 billion purchase of smartwatch maker Fitbit, whose stock price has been crushed in recent years amid competition primarily from the Apple Watch. The Justice Department will reportedly review the deal.

Another consumer electronics company that’s struggled for similar reasons is home speaker maker Sonos, which is being pummeled by the proliferation of lower-cost devices from Amazon and Google.

Sonos - Google - Week - Patent - Infringement

Sonos sued Google last week for patent infringement. The complaint alleges that Google copied Sonos’ technology for wireless speaker systems while the two companies were working together as early as 2013. Google disputes the claims.

The bigger story Sonos tells in the filing is one that surely resonates with thousands of smaller tech companies struggling to survive in a world where Google, Amazon and Apple can sell products at a loss, killing competitors along the way while sucking vast amounts of data into their orbit.

Sonos - Words

In Sonos’ words:

The harm produced by Google’s infringement has been profoundly compounded by Google’s business strategy to use its multi-room audio products to vacuum up invaluable consumer data from users and, thus, further entrench the Google platform among its...
(Excerpt) Read more at: CNBC
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