What Natpe Says About Turner’s Ambitions in Mexico

Variety | 1/17/2020 | John Hopewell
Click For Photo: https://pmcvariety.files.wordpress.com/2020/01/amarres-2.jpg?w=700&h=393&crop=1

MADRID — Mexico is a magnet. Netflix produces near twice as many originals there (40) as in France (23) or Germany (23), according to Ampere Analysis. Among Latin America’s biggest cable powers with a 2019 24% audience share in Latin America, and five of its top 10 channels , not so long ago Turner Latin America hardly produced Mexican series.

Now it is now hunkering down in the U.S. neighbor, its Natpe slate of new originals led by a trio of Mexican titles, romantic dramedy “Amarres,” “The Cleaning Lady,” a thriller, and “Las Bravas,” about a women’s soccer team. Caught just before Natpe, Tomas Yankelevich, Turner Latin America’s EVP & chief content officer, General Entertainment, drilled down on its Mexican drive and what the slate says about Turner Latin America’s ambitions as parent company Warner Media prepares to launch OTT service HBO Max this semester. Variety notes five key points:


1.Why Mexico?

Turner’s Mexico drive is no coincidence, As Yankelvich pointed out to Variety in a Mipcom interview, Mexican TV series remain “highly valuable” now not just on free-to-air or cable but global platforms as well for the close-to-40 million Mexicans living in the U.S. The double market is a much bigger pay proposition than Mexico alone. Spanish-language content “travels well, and particularly travels well to the U.S. Hispanic population with which Mexican production, actors and production settings will particularly resonate,” agreed Guy Bisson, at London-based Ampere Analayis. “Geographic proximity to continental USA is also key here in the choice of Mexico, it’s simply closer and easier than many of the other Spanish-speaking Latin American countries.”

Series - Focus - Women - Amarres - Family

Another non-coincidence: All three series focus on women. In “Amarres,” a 10-part family dramatic comedy and the first of three series with Mexico’s Dopamine, Ana (Gabriela de la Garza) battles to avoid her ex-husband gaining custody of her...
(Excerpt) Read more at: Variety
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