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The higher cost of the new HBO Max steaming service, compared to rivals like Netflix and Hulu, isn't expected to be a turn-off for customers, according to its chief content officer.
HBO Max, which is the latest in a string of new streaming services, is expected to launch in May.
Streaming - Service - Users - Month
The streaming service will cost users $14.99 a month.
HBO currently has two other streaming options: HBO Now, which is a standalone service that costs the same at $14.99 a month; and HBO Go, which is included with a paid cable TV subscription and can cost as low as $5.
Newer - Services - Apple - Disney - Subscriptions
Newer streaming services like Apple and Disney currently offer subscriptions for less than $7 per month.
HBO Max's chief content officer Kevin Reilly isn't worried about the higher costs and said the high-end fee won't be an obstacle to the streaming service's launch.
People - Entertainment - Experiences - Price - Motivation
He argued that people don't shop for entertainment experiences with price as the primary motivation.
'People don't say, 'I'd love to go to this concert, I don't really want to go to this one as much. But it's cheaper, so I guess I'll go to that one',' Reilly told a TV critics meeting Wednesday.
HBO - Customers - HBO - Max - Service
Fees for other new streamers include $5 for Apple TV Plus and $7 for Disney Plus, while established services including Hulu ($5.99), Netflix ($8.99)...
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