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Tom Steyer made waves on Twitter during the Democratic debate on Tuesday night - but perhaps not for the reason he would have hoped.
The billionaire's tie drew all the attention after the man himself largely failed to make an impression in Des Moines ahead of the Iowa caucus on February 2.
Steyer - Point - Time - Campaign - Stir
Steyer has made a point of wearing the same time throughout the campaign, but it caused a particular stir on Tuesday night as the narrowest Democrat field yet - six candidates - duked it out in a bid to become the presidential nominee.
At one point, Google Trends gleefully pointed out that the top trending topic about the businessman was 'Tom Steyer tie'.
Others - Blaze - TV - Host - Jon
Meanwhile others took to roasting him for it, with Blaze TV host Jon Miller joking: 'Tom Steyer's got 2 billion bucks but only 1 tie.'
Michael Harriot pointed out: 'Here is the most important question the moderators are ignoring: Why does Tom Steyer have only one tie?'
Talk - Show - Host - Howie - Carr
Talk show host Howie Carr also observed: 'Why does Tom Steyer wear a Christmas tie every debate?'
It seems that Steyer's media team picked up on the trend, before advertising a copy of the tie in his online store.
Tom - Steyer - Tie
'Heard you like Tom Steyer's tie?' they wrote.
According to a spokesman for Steyer, 'he wears Scottish ties every day because, in his own words, you got to dress for the fight.'
Tie - Steyer - Impact - Minutes - Candidates
While the tie was a hit Steyer himself failed to have the same impact, speaking for just 12 minutes compared to the other five candidates, who all got in 16 minutes or more of airtime.
He plugged his top issue of climate change, and touted...
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